A buyer persona is a thorough representation of a person who represents your target market. It is a fictional character this is developed through extensive research of your current or desired audience.
You can give this buyer persona a name, demographic information, interests, and behavioral characteristics. You’ll be aware of their life objectives, pain spots, and purchasing habits.
Benefits of creating a buyer persona:
Buyer personas keep you focused on the needs of your customers rather than your own. Once your buyer personas are developed, you can produce organic posts and social advertising that speak directly to the clients you’ve identified.
Social media marketing, in particular, provides highly sophisticated social targeting possibilities that may put your ad in front of the exact individuals you want to see it.
Step by Step Guide to Create Buyer Persona:
Your buyer personas should be based on real-world data and strategic goals, not just who you want to hang out with. Here’s how to create an imaginary consumer that is a perfect match for your real-world business.
1. Basic information about your customer:
In the first step, you need to dig down and perform thorough research on your customers. You need to know about the demographics of your social audience which includes:
- Location
- Age Group
- Occupation
- Life Goals
- Personality Traits
- Common Interests
It’s also a good idea to discover which social channels your target demographic utilizes. Using tools like google analytics or brandwatch you can discover where your potential audience is already spending their time online.
Here is an example of a buyer persona that is created to identify the customers for a digital marketing course:
2. Identify your customer’s pain point and common objections:
The next step involves identifying the pain spots of your customers. For that purpose, you have to detect what issues or annoyances are your prospective consumers attempting to resolve? What is preventing them from succeeding? What obstacles do they confront in achieving their objectives?
Let’s have a look at the example from the buyer persona to see how we have listed down the pain points and common objections of a potential customer who may need a digital marketing course:
3. Identification of Unique Selling Point:
Now that you understand your consumers’ goals and challenges, it is time to investigate how you may assist them. This involves looking beyond the features and evaluating the actual advantages or unique selling points of your product or service.
Let’s have a look at the example from the buyer persona to see how we can help out our potential customer with his challenges.
Ready to Create a Buyer Persona?
Are you ready to create your first buyer persona? our free buyer persona template is a terrific place to start. Click the link below to download the buyer persona template:
