Do you know that there are 400 million (Approximately) Small and medium businesses worldwide?
With a figure like this, small company owners require a competitive advantage. If you’re starting a business, you’re probably searching for methods to get a leg up on the competition. To do so, you’ll need a solid marketing plan as well as access to the greatest digital marketing tools.
In this article, we’ll go through the top seven digital marketing tools you’ll need when beginning a business. Each of these tools will assist you in gaining the competitive advantage you need, from streamlining your social media marketing efforts and project management to hiring freelancers.
8 Best Digital Marketing Tools to Start a Business
Here are some of the most important digital marketing tools we are going to cover to optimize your small business.
- Canva
- MailChimp
- Google Trends
- Google Analytics
- All in One SEO
- Buffer
- Google Forms
- Ahref
1. Canva
Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog.
This is a very handy tool especially for graphics designers or social media managers to quickly design the post for their social media channels.
Price: Most of its features are available for free but some features, designs and stock images/videos are for paid users.
2. Mailchimp:
Mailchimp is an email marketing platform designed to send bulk emails to your subscriber or even automate your email marketing campaigns.
The tool is especially powerful for email drip campaigns. You can track the traffic generated by your email campaigns. Mailchimp can be easily integrated with your content management system like WordPress, Shopify, or any other well-known platform.
Price: plans start free and range up to $199
3. Google Trends:
Google Trends is a valuable search trends tool that displays the search volume of any keyword over a specified time period.
You can also insert a search word into the tool’s search box at the top to see how search traffic for that term has changed over time and in different areas. Change the region, time range, category or industry, and search type (web, news, commerce, or YouTube) to get more specific results.
Price: Free
4. Google Analytics:
For website analytics, Google Analytics is the benchmark. It’s difficult to work as a digital marketer modern days if you don’t have some level of Google Analytics knowledge.
Google Analytics can show you who is visiting your website, where they are coming from, and which pages they are spending the most time on. Aside from that, you may set up objectives to measure conversions, create a better eCommerce setup, and track events to understand more about user interaction.
Price: Free
5. All in One SEO:
With over 2 million installations, All in One SEO (AIOSEO) is a top-rated WordPress plugin. This tool provides a number of features that are intended to assist you in optimizing your site and content for search engines.
This app includes an actionable checklist to assist you in focusing on resolving problems and making common changes to boost click-through rates. Furthermore, AIOSEO allows you to perform a full-site analysis, optimize pages for WooCommerce, and even boost your local SEO.
Price: Starts free, paid plans start at $49.50/year
6. Buffer:
Buffer is a complete social media management system, allowing you to plan, produce, and schedule social media posts, track post success with smart analytics, and communicate with your followers from a social media inbox. Furthermore, you and your team may use Buffer to manage all of your organic social strategies.
Price: Starts free and goes up to $199/month
7. Google Forms:
It is the free best tool to perform effective marketing research. It is easy to use and you can share online forms and surveys, and analyze responses in real-time.
Price: Starts free and goes up to $12 per month
8. Ahrefs:
Ahrefs is fantastic for competition analysis since it shows you who is connecting to your rivals, what their top pages are, and other information. You may examine where their content ranks and uncover significant shortcomings for your content categories with the Content Gap tool.
Price: Ranging from $99 to $399
There are several tools available to help you solve your marketing challenges. you simply need to determine where to focus your attention first. Which instrument is most suited to your company’s structure and long-term objectives?
Let us know about your marketing objective and we will work with you to develop the best digital marketing strategy for your business. Contact us now
