Published
November 30, 2020
Category
Online Presence
client
Credsol Financial Services
Financial Services in Auckland
01. The Introduction & Challenge
C Credsol Financial Services Limited is Financial advisory firm based in Auckland, New Zealand that specializes in offering asset finance, equipment finance and business finance services throughout New Zealand. They needed a brand new website and strategy to drive both more traffic to their websites and, more importantly, more sales.
Firstly, SMART Advertisement rebuilt their website from scratch using modern content management system to offer mobile friendly interface for better user experience.
Secondly, SMART Advertisement managed their social media accounts to maintain their online presence. Alongside this social media management, SMART Advertisement developed an SEO strategy in order to increase Credsol Financial Services organic rankings for some highly relevant high traffic keywords.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
02. Working Process
This website development and SEO strategy focused on getting Credsol Financial Services on the first page of Google for a variety of high traffic keywords, such as ‘financial services’ and ‘financial services in Auckland’, bringing in more qualified website traffic, leading to more sales. To boost Credsol’s organic position on search engines, SMART Advertisement first focused on bringing Credsol’s website up to speed by correcting any on-page issues, making it efficient for search engines to crawl and understand the online content. SMART Advertisement then created meta descriptions and meta titles in order with the keywords targeted and optimized the
tags to match the keywords Credsol Financial Services Limited wanted to rank for.
Since it was a relatively new website, SMART Advertisement needed to focus on building backlinks to optimize the domain authority of the website. SMART Advertisement analysed the competition, checked what keywords they ranked for and backlinks they had developed, and then used that particular information to develop a backlinking strategy designed to increase organic rankings and traffic. This included a range of backlinks from directory submissions to blog posts. This web and link building strategy experienced a massive boost in organic traffic on the website. In the first few months of SMART Advertisement’s marketing strategy, Credsol saw an 70% increase in organic traffic.
Since it was a relatively new website, SMART Advertisement needed to focus on building backlinks to optimize the domain authority of the website. SMART Advertisement analysed the competition, checked what keywords they ranked for and backlinks they had developed, and then used that particular information to develop a backlinking strategy designed to increase organic rankings and traffic. This included a range of backlinks from directory submissions to blog posts. This web and link building strategy experienced a massive boost in organic traffic on the website. In the first few months of SMART Advertisement’s marketing strategy, Credsol saw an 70% increase in organic traffic.
03. Perfect Result
This new website building and SEO backlink strategy also helped to cement Credsol in the top organic positions for some important search keywords, that includes showing in the top two high traffic keywords targeted including ‘Financial advisory’ and ‘financial advisors in auckland’. Credsol also began to get up the ranks on more specific keywords such as ‘Truck loan in Auckland’ and “Asset finance in New Zealand’. These results on range of high traffic search terms helped to not only increase the traffic on the website but helped to steadily continue to increase Credsol’s sales.