Consumers, marketers, and entrepreneurs everywhere have seen a huge increase in video content during the last few years, but how does this trend manifest itself practically? Hubspot’s new study throws light on several crucial figures: Video is now used by 85 percent of entrepreneurs as a marketing tool, up from 61 percent just five years earlier. The most crucial statistic for marketers, though, is that 99 percent of consumers who use video content use it again the following year. When the video is used effectively, the outcomes speak for themselves.
Learn more about Video Marketing: How to Create Video Marketing Strategy
Video can boost brand voice to new heights, but it is not an easy medium to grasp. You must use caution if you want to get the most out of your video approach. Here are a few essential points to remember:
1) Entrepreneurs act as a Good Story-teller:
If you can get your material on a platform that allows for long-form content, focus on the storytelling aspect of stuff. Video is the finest marketing medium for storytelling, and customers are eager to respond. According to studies at the University of West Alabama, 55 percent of buyers who adore a brand’s story are likely to make a purchase.
All of the knowledge you want to convey through video material could be shaped into a storyline. Do you want to share product specifications? Integrate them into the storyline of the product’s creation and development. Do you want to advertise a new discount? Display the factors that contributed to the price reduction. Customers will notice and respond to your efforts, resulting in significant ROI down the road.
2) Prioritize Quality over Quantity:
With so much hype around the future of video, it may be tempting to go in immediately. However, it is critical to recognize that viewers are currently overwhelmed with more videos than they could possibly watch in their lives. If you want to cut through the clutter, you’ll need to create high-quality video content.
A company should determine which video formats and quality work best for each channel, however, the search for outstanding content should go beyond orientation and pixels. Make videos that you would want to see and that others would remember once they see them.
3) Showcase Your Product – Don’t Over-do it:
It’s a simple thing to tell someone they should produce amazing films; it’s a quite difficult thing to show them how. The first step is to create videos that show fundamental respect for their audience. Customers understand how precious their time and attention are to you, and your content must deserve it.
It’s crucial to remember that over 70% of consumers believe advertising is more disruptive now than they were three years ago. Your video should fit in with the surrounding material and should never aggressively pitch your product. Instead, highlight some of your product’s major features and illustrate its value – you can trust customers to draw the connections on their own.
4) Use Current Video Platforms to Your Benefits:
Though video-embedded banner advertisements are getting more popular, the ideal place for your video content is on platforms that are already focused on videos, such as YouTube, Tik Tok, Snapchat, Hulu, and others. Users are more likely to respond to what they see if they can effortlessly transition from watching their preferred content to seeing well-curated advertising.
According to experts, YouTube Ads are the new “blue ocean,” a destination where marketers can generate four to five times their normal Returns. Consumers on sites such as YouTube are already primed for video content; it is up to you to provide it to them.
Following a couple of these rules can help you refine your work significantly. The year 2021 will show exactly how far video content has progressed, and every firm worth its salt should ride that wave as far as it will carry them.
