Should all of your videos be less than two minutes long? That has been the rule of thumb I’ve come across throughout the years.
More recently, the fast development of TikTok and the introduction of Instagram Reels has resulted in a slew of articles suggesting that even shorter videos are the way of the future. Why? Because completion rates on shorter videos are significantly higher. The completion rate is an essential measure, but keeping your videos as short as possible to improve the completion rate risks losing the message.
Video Lenght Statisitcs:
- The average duration of all business-related videos is little more than six minutes.
- The majority of videos (60%) are less than 2 minutes long.
- Only 3% of corporate videos are 10 to 20 minutes long.
- The average number of videos exceeding 20 minutes in duration increased by 66% in 2020, indicating a growing emphasis on longer-form instructional content, such as on-demand webinars.
- Facebook suggests that small companies attempt to restrict films to approximately 15 seconds as much as possible. They stated that the opening three seconds of a video convey 47 percent of its worth.
If shorter is usually better, this must be reflected in how each of the major social media sites handles video.
Video Length on Social Media:
Length of Instagram Videos:
Make your Instagram videos no more than 30 seconds long. Although the platform allows you up to 60 seconds, the halfway point is ideal for Instagram’s busy, multi-tasking, frequently traveling audience. When it comes to video advertising and Instagram Stories commercials, aim to get your main point through in the first 15 seconds.
Videos on IGTV (Instagram TV) can be up to 10 minutes long. Larger businesses can petition to expand their video limit to one hour. For Instagram Live Videos, simply press the record button and keep shooting. The longer you keep rolling, the greater the audience you’ll be able to draw. The maximum length is 60 minutes, however, you can instantly start another live broadcast if required. Shoot for at least ten minutes, although longer is generally preferable in this format.
Length of Facebook Videos:
In-feed Facebook videos that are successful tend to be between 24 and 90 seconds long. Facebook videos may last up to four hours, but just because you can post Gone with the Wind doesn’t mean you should. It most likely exceeds the attention span of a Facebook user, and that’s a lot of videos to make.
On the opposite end of the spectrum are Facebook Stories, which are user-generated videos that expire after 24 hours and have a maximum length of 20 seconds. Put the most important information in the first five to ten seconds of Facebook advertising, albeit they may potentially be four hours long.
Facebook Live is an excellent tool for connecting with consumers in real-time. You may broadcast for up to four hours, and like with Instagram Live, the longer your live video plays, the more likely it will be discovered. Just don’t dip below 10 minutes, which is roughly how long it takes for folks to get informed and listen in.
Length of LinkedIn:
LinkedIn videos should be between 30 seconds and five minutes long, with a maximum of ten minutes. LinkedIn visitors aren’t your typical social media users: they’re professionals at work who have more time to read. Virtually three-quarters of business professionals, almost all of whom use LinkedIn, say they view online videos at least once a week.
However, if you are running LinkedIn video advertisements, keep them short: 15 seconds is optimal, with a maximum of 30 seconds.
Length of Youtube Videos:
Make two-minute or shorter B2B videos for YouTube. Though YouTube videos may last up to 12 hours, the demand for that sort of material is unlikely to exist for most sponsored content.
When it comes to video advertisements, we recommend keeping them between 15 and 20 seconds if you’re utilising pre-roll commercials, or six seconds if you’re using bumper ads for brand awareness.
Length of Twitter Videos:
Video tweets and Twitter video advertising should be between 20 and 45 seconds in length. They can, however, be as long as two minutes and twenty seconds. It should come as no surprise that individuals don’t remain long on a platform designed for brevity.
