Video marketing has been at the heart of advertising since the beginning. However, most companies still underestimate the power of video advertising when it comes to launching their marketing campaigns. It’s a pity that many businesses are not utilizing videos as an advertising medium, especially on new platforms like Youtube, Snapchat, Instagram, TikTok, because there are so many benefits to utilizing video as a tool for promoting your business. We’ll return to advertising in a bit, but for now, take a look at the image below to see how video is being used more and more for online marketing.
More people are watching videos:
One of the most significant benefits of adopting video advertising is that video is consumed more readily and passionately than any other type of media. This is because watching videos is simple, enjoyable, and does not need to dedicate much of your brain tissue. As evidence, video motivates visitors to stay on your landing page 5X longer and boosts conversion by 86%.
The same is true for video advertising, where statistics reveal that video commercials generate 20% more hits than ads that just feature photos. Video advertisements are effective because you don’t have to read them, they’re amusing, so you don’t have to work hard to comprehend them, and they can even play in the background, allowing the viewer to take them in while doing other things.
Videos Deliver More Information Than Pictures and Words:
Another important advantage of video advertising over text or even photos is that video delivers far more information in a much shorter amount of time than other choices. When you combine video and audio, you improve the appeal of your campaign.
Video performs because you tell stories that captivate the audience. The greatest videos don’t appear to be advertisements at all. Video advertisements are a type of native advertising in which a commercial message is embedded inside a story to increase engagement, memory, and clicks. Subtle advertising is much simpler to achieve with video, because you may educate and delight the audience at the same pace.
Explainer videos, for example, do not appear to be advertisements at all. However, such videos give knowledge and answer difficulties encountered by viewers and useful resource ideas to aid in the solution. An explainer video also increases a buyer’s pleasure of previously acquired products by demonstrating how to configure the product to get the most out of its capabilities. These videos don’t appear like advertising since they make their goods easy to use, but they do boost user recommendations and improve reviews, which encourage others to buy your stuff.
Videos are More Widely Available Than Ever Before:
It is now easier than ever to create videos that promote your brand and increase conversion. Anyone can create a great-looking video that inspires, educates, and entertains with access to the greatest video content management tools, vast content libraries, stock footage, and far cheaper video editing and hosting services than ever before.
For example, if the power and complication of Adobe Premier Pro (which is utilized by big studios) do not match your skill set then you can use Adobe’s two additional solutions, Premier Rush and Spark, that are available at a lower price point. Both products are also considerably easier to learn and develop skillsets accordingly.
You have various options if you want to create a video. You may hire Smart advertisement as an expert, or you can attempt it yourself using the tools mentioned above. Your decision is determined by your budget and the amount of time you have available, but both may generate stunning video advertising that actually works.
