Nobody likes to admit, “My website doesn’t generate leads.” It’s terrible news for you, your staff, and your organization, which is why you need to get your website back up and running as soon as possible. That’s why we’ve put together this mini-guide on how to improve and boost the number of leads generated by your website.
1. Improve Your Website Loading Speed:
The top reason why your website underperforms in terms of lead generation is its speed. Slow-loading sites can also have an influence on your SEO, resulting in lower ranks, fewer visitors, and fewer leads. As a result, you should evaluate not just your website’s SEO but also its speed.
From the viewpoint of a user, it’s clear to see how a slow site may reduce the number of leads you receive. Nobody likes to wait for your website to load, regardless of how good or useful your product or service is to companies.
Here is the Fix:
Optimizing your website for the performance demands some programming knowledge as well as the following activities:
- Google’s PageSpeed Insights tool may help you determine the performance of your website.
- Compile the data and suggestions from PageSpeed Insights.
- Update your content and multimedia publishing methods.
Among the modifications your company may make to its website and publishing policy are:
- Image file compression
- Reducing your website’s redirects
- reducing the size of your CSS files
- HTML file optimization
- Changing your website’s hosting service provider
2. Include Clear and Compelling Call to Action Buttons:
When you’re not obtaining leads from your website, you might check a variety of aspects of it. Companies, on the other hand, frequently overlook their CTAs. While a CTA may appear little, it may have a significant impact on user behaviors.
With a CTA, your company makes a suggestion to readers. A service page, for example, may direct customers to contact your team in order to test out a sample of your product/service. It may also recommend that they fill out a form to obtain a quick quote. if you use CTAs throughout your site, and unappealing offer may encourage potential leads to disregard your guidelines. In any case, your company (and its website) aren’t producing leads.
Here is the Fix:
With the following steps, your business can convert your CTAs into compelling recommendations:
- Investigate your target audience’s goals, needs, and pain areas.
- Examine your competitors’ call-to-actions and distinct selling characteristics (USPs)
- Make use of your study and evaluation to come up with viable CTAs.
- Make changes to your page design so that your CTAs stand out from the rest of the page.
These strategies can help you increase the impact of your CTAs on users:
- Keep your CTAs brief and to the point.
- Concentrate your CTAs on what the consumer wants or requires.
- A/B Use tools like Google Optimize to test your CTAs.
- Keep your call-to-actions basic and clear of jargon.
3. Capture Leads at Each Stage of Your Sales Funnel:
Your marketing and advertising approach may focus on bottom-of-the-funnel users. You want to attract company buyers who are ready to buy, not those who are researching and comparing suppliers.
This narrow focus, however, limits the potential of your website in terms of lead generation.
Companies miss out on a large market by ignoring top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) customers. While many consumers today adopt a non-linear approach to purchase, marketing and advertising techniques might easily overlook these valuable users.
That is why your company should target every stage of the purchasing process. Your firm can establish relationships with potential prospects and then sign them when they’re ready to purchase by taking a complete, all-encompassing strategy to the purchasing funnel.
Here is the Fix:
Your company will start to benefit from focusing on Top-of-the-funnel (TOFU), Middle-of-the-funnel(MOFU), and Bottom of the Funnel(BOFU) users by:
- Investigating what TOFU, MOFU, and BOFU are interested in learning about your industry or services
- Creating TOFU, MOFU, and BOFU-specific content and optimizing it for SEO
- Using social media to promote your work and gain significant shares and buzz
If you decide to use this technique, keep in mind that it will take time to produce results. Unless you begin a pay-per-click (PPC) campaign to promote it, your material, for example, will not show in search results overnight.
Convert your website into Automatic Lead Generation Machine:
Contact Smart Advertisement if you want expert assistance with creating, launching, and managing your SEO campaign. Our specialists will contribute their experience and skills to your campaign. Contact Us now or get a Free Quote Now. We look forward to helping your business to grow. expand and sustain smartly!
