It’s critical to have a well-planned and diversified content schedule for your Real Estate business marketing. Instead of bombarding your followers with sales pitches, here’s a sample of what you may publish to grow and engage your audience.
1. Post Property Images:
Many real estate companies’ social campaigns include spectacular, high-resolution property photographs.
Eye-catching photographs not only promote “likes” and “shares,” but they also compel your followers to contact you. It’s worth noting that practically all photo-based real estate content is accompanied by writing that “sells” the property while also providing details and contact information.
2. Real Estate News and Latest Trends:
The real estate industry is consistently evolving so it’s highly important for your business to keep your clients well informed about the latest updates whether through advice, helpful content, or industry reports, demonstrating that you are an active player in your business.
3. Success Stories and Client Reviews:
One of the most valuable features of real estate social media posts is the potential to share success stories with clients.
When it comes to choosing a real estate agent or company, your clients have a lot of options, thus the more proof you can show of happy customers, the better.
That’s why we see so many images documenting a client’s journey from start to finish, culminating in their closing day.
These posts have a dual purpose: they increase social proof while also showcasing your company’s human side. Anything you can do to include your satisfied customers in your social media campaign is a win.
4. Post New Listings of Properties:
Make a habit to stylize and elaborate on your latest listings using photographs and captions, which is perhaps the most obvious form of article to create.
Companies like @ruckart_real_estate are excellent at combining many photographs of each listing and utilizing contact details as a call-to-action.
5. Share Company Milestones:
Awards, honors, or successful sales reports are another approach to display your real estate company’s accomplishments.
Don’t be afraid to speak about your company’s achievements. Again, in such a saturated market, these distinctions can help you win over customers.
If you are looking for an effective social media marketing strategy for your real estate business then look no further. Smart Advertisement is here to help, contact us now!
