Project Information
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Client Name: Credsol Financial Services
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Category: Website Development
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Location: Auckland, New Zealand
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Timeline: 22 Oct 2022 - 12 April 2023
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Transforming a New Zealand Financial Firm’s Digital Footprint
Our client, a reputable financial services firm in New Zealand, needed to strengthen its digital footprint to attract and engage a competitive market. Despite offering robust financial advisory services, their outdated website, low search visibility, and inconsistent marketing materials were hindering growth and client acquisition.
The firm struggled with an outdated online presence that did not reflect its industry expertise. Key issues included an underperforming website, poor SEO rankings, and marketing materials that failed to convey trust and professionalism. The company needed a comprehensive digital overhaul to build credibility and drive qualified leads.
Smart Advertisement partnered closely with the client to develop an integrated digital marketing strategy:
Website Development: We redesigned and developed a modern, mobile-responsive website that aligned with the firm’s brand identity and industry standards. The new site was built with user experience and conversion optimization in mind.
Search Engine Optimization (SEO): Through a detailed SEO audit, we identified technical issues and content gaps. We then optimized on-page elements, implemented a robust keyword strategy, and improved site speed to boost organic rankings.
Marketing Materials: We revamped all marketing collateral—from brochures and business cards to digital assets—ensuring a cohesive, professional brand presentation that reinforced trust with potential clients.
Within six months, the financial services firm saw a significant transformation:
Website Engagement: The new website achieved faster load times and an improved user experience, resulting in a 120% increase in page views and a notable drop in bounce rates.
Organic Traffic: Our targeted SEO efforts boosted keyword rankings, leading to a 140% increase in organic traffic and improved visibility in local searches.
Brand Perception: Updated marketing materials helped reposition the brand as modern and professional, which translated into higher client engagement and an increase in inquiry rates.
By combining strategic website development, robust SEO, and polished marketing materials, Smart Advertisement enabled the firm to establish a strong online presence and significantly enhance its reputation in the competitive New Zealand financial market.