Project Information
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Client Name: Dubai Study Hub
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Industry Foreign Education
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Location: Dubai, United Arab Emirates
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Timeline: 22 Oct 2022 - 12 April 2023
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Strengthening the Digital Presence of Dubai Study Hub
Dubai Study Hub is a leading education consultancy that connects students with top universities in the UAE. The platform helps international students explore degree programs, secure scholarships, and navigate the application process. Despite offering high-quality guidance and strong partnerships with universities, Dubai Study Hub faced challenges in reaching and engaging prospective students online.
Dubai Study Hub faced several obstacles in reaching and engaging prospective students effectively. Despite offering valuable guidance on UAE-based universities, the platform struggled with low online visibility, making it difficult for students to discover its services. The website lacked strong SEO optimization, resulting in poor search rankings for key study-abroad queries. Additionally, social media engagement was low, as the existing content strategy failed to attract and retain student interest.
With high competition from other education consultancies, Dubai Study Hub needed a more targeted and compelling digital marketing strategy to differentiate itself, increase inquiries, and drive student enrollments.
To position Dubai Study Hub as a go-to education platform for UAE-based universities, Smart Advertisement implemented a comprehensive digital marketing strategy that included:
Website Optimization & SEO: Conducted extensive keyword research, optimized website structure, and implemented content strategies to improve search rankings for relevant study-abroad queries.
Social Media Marketing: Developed a targeted content plan focusing on student success stories, university highlights, and application guides to boost engagement and attract prospective students.
Paid Advertising (PPC & Social Ads): Launched high-converting ad campaigns across Google and social media platforms, targeting students from key regions like South Asia, Africa, and the Middle East.
Lead Generation Funnels: Designed and implemented customized lead capture forms, offering free consultations and scholarship information to increase inquiries.
With the new data-driven marketing strategy, Dubai Study Hub saw significant growth in its online engagement and student applications. SEO efforts led to a 120% increase in organic traffic, improving visibility in search results for study-in-Dubai-related queries. Social media engagement grew by 80%, with more students interacting with content and requesting consultations.
Paid advertising campaigns delivered a 60% increase in qualified leads, driving higher student enrollments. By establishing a stronger digital footprint, Dubai Study Hub successfully positioned itself as a trusted education advisory platform for international students exploring UAE-based universities.