Published
October 12, 2019
Category
Website Development / Media
client
Maldives
Maldives Tourism
01. The Introduction & Challenge
A project to support local islands of maldives and promote Maldives as sustainable and affordable for tourists. This project is supported by UN ICT4SIDS partnership and endorsed by Government of Maldives. SMART Advertisement Haven requested we audit their existing system and develop a complete strategic plan to re-brand Maldives as economical destination to live and stay. For this purposes, a new ecommerce supported Guesthouse marketplace website had developed. Primary objective was to develop a mobile friendly portal so that guesthouse owners can get themselves registered with the marketplace and start displaying their offerings through the portal. Other Objectives included to create brand awareness and to increase organic traffic by 40% within Maldives demographics.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.” – Herbert Bayard Swope
02. Working Process
As part of the process of developing the Maldives Tourism site – and ensuring it accurately reflected this fast growing business and the path planned for its future development, we carried out a series of meetings with the main teams within the business, along with other key stakeholders. This process enabled a clearly defined site structure to emerge, along with priorities for the type of content that needed to be highlighted for each specific audience group. Engaging with staff across the business also helped communicate the process around the website rebuild and the rebranding activity that was happening at the same time. Once the site structure had been determined, our SMART team used their website development expertise to build a modular website that would be easy for visitors to navigate and book for their desired guesthouse located in Maldives.
03. Perfect Result
As the company continues to evolve, the website is now far more able to change with the needs of the company. The site launched with the rebrand was designed as the first phase, with ongoing functionality and features to be added over time.
“The site is performing really well, but more importantly we’re thrilled with how flexibility it provides to update the booking status for my guesthouse. We can add, edit, remove pretty much any aspect of this new site, which for a quickly evolving company like ours is a godsend,” – Guest house Owner