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On-page Seo Checklist - Smart Advertisement

The most crucial steps you should take when creating a new website or doing an SEO audit are outlined in this SEO checklist.

Pick Focus Keyword for Your Page / Post. You’ll generally want to start with lower-volume keywords.

Write Title Tags. Every page of your website should have a unique title tag, preferably starting with a relevant keyword. Include modifiers like “Amazing” “best” and “2023” to stand out and pick up long-tail searches. Keep title tags 55 characters or less or they’ll appear truncated in search results.

Follow Best Practices for Permalinks. Use short and sweet URLs that include your target keyword. e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.

Standout Meta Descriptions. Highlight the benefit of your post or product compared to competitors who already appear in the search results. Keep meta descriptions 160 characters or less or they’ll appear truncated in search results. 

Optimize for the Google Image Search Results. Create with Canva. Include the target keyword in the filename and add keyword-rich alt text to images when uploading.

Reduce Bounce Rates. Make the topic clear by including your target keyword in the first 100 words of your article.

Give Your SEO a Boost with Heading Tags: Include your keyword once in an H2 or H3 subheading.

Include Outbound Links. At least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources) in every piece of content you publish.

Add Internal links. 2-3 internal links to older articles when you publish a new one.

Publish Longer Content. At least 300 words. 1500 words for competitive keywords.

Use Prominent Social Sharing Buttons. Ensure your social sharing buttons are front and center on blog posts and articles. Use DiggDigg WordPress plugin.

Author

Arslan Dawood - Founder / Digital Marketing Consultant

Arslan Dawood offers a sparkling track record in devising Digital marketing Strategies that have crystallized brand from relative obscurity, building startup ventures, developing strategic partnerships, and growing profits in competitive markets.