Marketing Automation
Marketing Automation
What Is Marketing Automation?
Marketing Automation is a process that allows businesses to automatically manage marketing processes and multifunctional campaigns across multiple channels. Marketing Automation allows you to align your marketing and communications to specific stages of the buyer’s journey, allowing your company to move prospects through the buying funnel to sale.
It can be used to benefit digital campaigns in a variety of ways, such as automating lead qualification, creating a highly centralised digital campaign, and ultimately simplifying today’s complex digital corporate culture.
Customer Journey
Building Customer Journey through Marketing Automation
Every engagement your customer has with your brand shapes their journey. Marketing Automation allows you to tailor interactions for each individual at the touch of a button based on the data you’ve gathered on them. This enables you to design a personalised, streamlined experience that improves the customer’s perception of your brand at every touchpoint.
It achieves this by distributing appropriate content and messaging at scale and through multiple platforms. For example, it can be used to send highly personalized email messages that go beyond inserting a customer’s name to actually providing articles and links on topics of interest to them.
Winning Strategy
Why Marketing Automation is a Winning Strategy?
Increase Conversion
80% of Marketing Automation customers reported an improvement in the number of leads and 77% saw an increase in conversions.
Improve Efficiency
Marketing automation increases distribution efficiency by 14.5% while decreasing marketing overhead by 12.2%.
Grow Revenue
The most compelling reason for introducing marketing automation, according to 77% of CMOs of top-performing firms, is to increase revenue.
Competitive Edge
Marketing Automation is used by 63 percent of businesses who are outgrowing their competitors.
Lets get started
Marketing Automation Enquiry
Learn about our process
Marketing Automation Methodology
Define Sales Funnel
We need industry experience to set up a successful Marketing Automation strategy. We schedule a consultation with the business owner or marketing manager to determine target prospects and how they progress along a normal customer experience with your brand.
Develop content for each Funnel
An effective Marketing Automation system necessarily requires content that engages prospects at each stage of their buyer journey. We build customised pieces of content that meet the needs of the client in order to bring them across the phases of the funnel.
Lead Scoring
We create advanced Automation campaigns that use lead scoring to track prospects during the consumer journey. We partner with our client to establish successful lead scoring which classify valuable consumer behavior and where to move the lead trough to sales for closing.
Conversion Tracking
It is critical to understand how prospects respond with the company website after clicking through a campaign. We do this by implementing robust conversion monitoring at the onset of the campaign. This provides us a better view of how prospects behave as they visit the website and which automation systems and platforms are more successful at driving conversions.
Optimize the Campaign
We find any obstacles or backlogs in the sales funnel using data from the campaign and Google Analytics. Then, in order to drive customers deeper down the sales pipeline and closer to conversion, we develop content and tactics that resolve these concerns.
Campaign Reporting
We are committed to delivering outcomes for our customers, so we have a monthly update on all projects that we run, outlining the main benchmarks for progress. Data is summarised in an easy-to-digest format such that clients have a complete view of the campaign's actual results.