Let’s talk about how to convert your social media traffic into clients. Listed below are some crucial elements of your social media strategy that can dramatically increase your customers.
1. Put Your Contact Details at Visible Spots:
If you running a real estate company, your ultimate goal is to attract clients to call you. That’s why you have to put all of your important contact information on display so that getting in touch is as simple as tapping a button.
For example, on any social media channel, make sure that your information and “About” sections are 100% full with the following:
- Your Business Location
- Your Contact Number
- Business Email Address
- Mobile-Friendly Website or Landing Page to capture your leads
Enable Facebook Messenger as a way to connect with potential clients who are most likely on the go. Consider including a Facebook call-to-action button as another way for your social media visitors to contact you.
Optimize your Instagram bio to include your contact details. Convert your Instagram account to a business profile if you haven’t already. This will allow you to immediately incorporate contact buttons beyond your bio link.
2. Discover your Potential Clients and Relevant Conversations:
It’s not just about gaining clients on social media for real estate: it’s also about being proactive and actively seeking them out.
There are many specific Facebook Groups for real estate professionals, for example, where they may network and provide references to one another. You can locate these by searching on Facebook for your target market and “real estate.”
3. Landing Pages to Capture Leads:
For real estate marketing, lead creation is an important capability.
The first thing you should understand is that you need to have several landing pages. Real estate salespeople frequently make the mistake of focusing all of their lead-generating efforts on a single landing page. However, because there are various ways to generate leads, you’ll almost certainly need separate landing pages for each.
For example, you might create a gated piece of content such as “Types of Real Estate Content to Post on Social Media” where people have to enter their email addresses to view it. But then on your homepage, you might include a lead generation form for people to schedule a consultation.
If you are looking for an effective social media marketing strategy for your real estate business then look no further. Smart Advertisement is here to help, contact us now!
