Google Ads Management
Google Ads
Generate valuable leads and sales for your business using Google Ads
We are all aware that whenever we need information, we simply Google it. Whether it’s a specific service or product, or we just want to find a solution to our problems. We depend on Google to provide us with the right details as easily as possible. Why would it not work for your company as well? But apart from resolving our problems, Google is a powerful tool for connecting and marketing with Google Ads. Driving promotions through Google Ads is an excellent way to find and reach out to potential customers.
Why do we need it?
Core Benefits of Google Ads
Google Ads allows companies to collaborate with them and run marketing campaigns through them in order to reach more consumers than ever before. You’re probably already wondering how much Google Ads will help your company. Allow Google Ads to assist you in managing your ad campaigns by the use of a highly efficient conversion tracking system. Agencies adore Google Ads because it would be insane not to! It is simple to build flexible, highly optimised ad campaigns that actually produce results – and not just clicks and traffic – with their assistance.
Campaign Types
Google Ads campaign types
Search Network Campaign
Display Network Campaign
Shopping Campaign
Video Campaign
App Campaign
Our Methodology
Our Google Ads Methodology
Buyer Persona Research
in our opinion, understanding your company, your customers, and their buyer personas is, the most important first move. This entails an in-depth meeting with the company owner, marketing or sales manager, and other stakeholders to better understand the product and service offerings, which will eventually aid in keyword selection and targeting.
Keyword Research
Keyword research is a time-consuming method that usually requires the use of reputable agency platforms as well as Google's own Keyword Planner to determine the keywords being searched for, average monthly keyword volumes, and level of competition for certain keywords. We also perform competitor research to identify opportunities.
Bid Strategy Optimization
In this phase, we will either suggest a monthly budget based on keyword research (search volume vs cost per click) or work with an amount that you have determined. We optimize ad rotation and serving, as well as determine when to invest your budget to maximize conversions. Since every cent is monitored, you can see exactly how your money was spent.
Negative Keyword Inclusion
Negative keywords are low-quality keyword phrases that do not result in meaningful interaction once a visitor arrives on your site. We deliberately introduce negative keywords to the campaign to ensure a high Quality Score and a low CPC (cost per click) – or, in other words, that the right audience is targeted.
Conversation Tracking
Conversion monitoring also enables us to attribute phone calls and inquiries to clicks, which helps us better understand searcher actions. This is useful information for improving the campaign in the future. During this process, we typically make several course corrections to improve the setup of your campaign.
Monthly Reporting
We set up monthly Adwords and Google Analytics reporting with key metrics including clicks, cost per click, cost per conversion, bounce rates, and session times. Don't worry if this sounds like too much geek-speak to you; we simplify our reports to plain English so they make sense!
Contact Us
Google Ads Enquiry
