You can use various smart digital marketing techniques to promote your Real Estate business, including Email Marketing, social media marketing, direct mail, word-of-mouth advertising, neighborhood outreach programs, and book publishing.
The Covid-19 outbreak prompted many real estate salespeople to use cutting-edge marketing techniques in a sector where conventional marketing measures like postcards were the norm.
However, email marketing is incomparable to the majority of marketing strategies if done properly. Email marketing has a 4200% return on investment or $42 for every $1 invested.
The majority of the realtors still choose social media marketing over email, but email marketing requires less time than social media. Real estate drip campaigns that are well-crafted and tailored would turn fresh leads into customers on time.
How to Do Email Marketing For Real Estate Business?
1) Identify Your Target Audience:
There are over 2 million real estate agents in the US. This implies that you are probably up against some well-known realtors. Your unique experiences would make you stand out. You want to identify your target market, your distinctive selling propositions, and your field of expertise.
By doing this, you’ll be able to provide relevant material that both establishes your authority and satisfies their wants.
The next step is to segment your audiences into several groups. An SRE (Senior Real Estate Specialist), for instance, would draw:
- Seniors (those over 50) want to purchase a new residence
- Seniors looking to sell (those over 50)
- Millennials, or those under 40, who want to assist their parents in moving.
2) Create A Map for Your Customer Journey:
Consider marketing from the viewpoint of the potential customer. What would you like to tell him or her?
You must ask your clients about their journeys in order to accomplish this. How did you find me (or us) would be a good question to pose to your customers. What kind of information brought them to you? Other questions can also be used to better understand your ideal customer, their wants, and the kinds of information they will find useful.
For instance, a first-time home buyer is typically curious about the various mortgage options and mortgage aid programs. Current 30 and 15-year mortgage rates, ARMs, escalation mortgages, and first-time buyer assistance programs might all be included in an email series sent to this group.
3) Outline Ideas for Each Journey Map:
Your real estate email proposals may become unproductive because they are not directed to the appropriate demographic. When compared to standard advertising, drip campaigns (also known as follow-up messaging) result in a 119 percent higher click-through rate. Your conversions may increase dramatically if you combine automation with relevancy.
An email series that is scheduled for a specific group of your clients is known as a drip campaign. These kinds of communications are crucial because manually sending numerous emails to various consumer segments can quickly wear you out.
Need help launching a successful email marketing campaign for your real estate business? Look no further, Smart Advertisement is here for you. Contact Us Now
