You may have seen a significant change in the last ten years as a real estate agent. Clients are now beginning to purchase homes in new ways, typically starting with internet market research and a clear image of exactly what they want from their future homes.
Digital marketing has moved to the forefront of best-in-class realtors’ marketing efforts. The real estate sector is now relying on digital marketing for everything from generating new leads to closing successful sales.
Use the following 5 strategies to kick-start your real estate digital marketing plan and obtain the results you want:
1. Effective Social Media Strategy:
It is highly important that you stay highly consistent and post real estate-related information on your Facebook page now and then, also a full-fledged social media marketing campaign will get you the results you want. Here are some examples of excellent content to share on your social media channels:
- Post New or existing listings
- Team bios (if you run a real estate brokerage)
- Share your latest case studies
- Post the latest news and trends related to the real estate industry
- Success stories
The most crucial rule to follow when creating a social media plan for your real estate company is to offer a variety of information. Although posting listings is a crucial part of your digital strategy, you need to make sure that your information is relevant to a wider audience than simply those looking for a new home.
2. Host Virtual Tours:
In a successful digital marketing plan, the production of high-quality virtual tours of a property is a powerful piece of content. These tours provide potential customers a sense of what a home has to offer.
Buying a house can be challenging, and as a real estate professional, your goal is to make the process as smooth and simple as possible for your customers. Here are some of the most important traits that effective virtual tours should have, that includes:
- Using actual home footage rather than digital illustrations
- Assuring that the tour video is dynamic and responsive across all platforms (mobile and desktop)
- Making the virtual tour user-friendly and 3D
3. Develop an Informative and User-Friendly Website:
As a real estate agent, you need a responsive website that is optimized for mobile browsing with the help of a competent web designer and an understanding of what its consumers want. Don’t worry, at Smart Advertisement you are all covered. we will develop the best mobile-friendly website for your real estate business.
In order to provide the best experience for your clients, your mobile-friendly website should have the following content:
- Keep posting new listings on your website.
- Content that will assist them in the house buying process.
- Links to moving-related services like lawyers, movers, and home inspectors.
Also, think about adding a live chat facility to your website. Because your real estate firm is so people-centric, it’s critical that you’re available when customers have inquiries. Investing in live chat software allows users to connect 24 hours a day, seven days a week, and arrange appointments without having to speak to you personally.
4. Make Sure Your Are Visible on Google:
As a real estate business, it’s highly important for you to secure the top spot on a google search engine in order to beat your competition and get more online leads. Google and other search engines’ algorithms are always changing, it’s vital to work on your SEO more than once.
Keywords are a fundamental part of SEO that can have a big impact. To incorporate keywords into your SEO plan, be sure to sprinkle high-ranking phrases throughout your blog material and website, such as your region and industry. Other components of an effective SEO strategy include:
- Meta titles and descriptions
- Backlinks
- Social media pages
- Online directories submissions
Your website content is the most important part of an SEO strategy, keep your blog updated on a regular basis. The most popular content on Google is often between 1,140 and 1,285 words long, it would be a good idea to publish high-value, long-form content on a regular basis.
5. Use Email Marketing:
An email nurturing campaign is a crucial tool in interacting with new leads and keeping engaged with old clients, regardless of industry. A well-rounded email campaign will guide your potential customers about new listings and the latest updates in the real estate industry.
The average open rate of emails for real estate businesses is around 27%, with a click-through rate (CTR) of 3%, according to Smart Insights. However, the more relevant your content is to a client, the more likely they are to open your email and read what you have to say.
If you are looking for an effective digital marketing strategy for your real estate business then look no further. Smart Advertisement is here to help, contact us now!
